topic Re: Current customer vs. New customer price in My account

Current customer vs. New customer price

Ridge — Mon, 09 Mar 2026 11:42:02 GMT

Bell advertises new customers at $56 a month for two years which is a saving of $25 a month. The $81 a month regular rate ($56 plus $25) is $15 a month less than the rate they bill me.

Why is Bell taking advantage of loyal established customers by charging them so much more than new customers?

Re: Current customer vs. New customer price

dks — Mon, 09 Mar 2026 11:42:30 GMT

Thanks for your comments. As this is a user to user forum, we have no connection with any account and billing information. You will have to discuss your concerns with Bell directly.

Re: Current customer vs. New customer price

WelshTerrier — Mon, 09 Mar 2026 11:43:17 GMT

Good Day & Welcome

Bell, along with other major telecommunications providers in Canada, offers promotions to new customers. These promotions act as "loss-leaders" designed to expand market share. The expectation is that these customers will remain after the promotional period. These promotions are generally competitive, limited time offers for new customers having specific terms and conditions attached to them. At the end of the promotion, the price may increase.

From time to time, Bell does offer loyalty, promotional & bundling discounts on many of their products and services to its established customer base. Many of these offers are available for viewing on the MyBell website.

This being a community website, I can only suggest that you contact Bell Customer Service to discuss further savings opportunities. Please call: 1 866 310-BELL (2355) or dial *611 from any Bell mobile device.

Take care.

Re: Current customer vs. New customer price

Ridge — Mon, 09 Mar 2026 14:09:15 GMT

Thanks @WelshTerrier. I do understand the approach. My issue is the claim that the new customer price is $25 below the regular price. This makes the claimed regular price $81 when I am being charged $96. How many regular prices can they have? I will invest the time and contact Bell. Easy solution is to terminate the service and sign up as a new customer. Looks like every customer should do this.

Re: Current customer vs. New customer price

dks — Mon, 09 Mar 2026 14:03:59 GMT

Thanks for your clarification. There are several web sites out there where you will find various offers from a variety of service providers. As consumers, we have options.

Re: Current customer vs. New customer price

Rickddd — Fri, 20 Mar 2026 23:36:15 GMT

I am paying 200$ a month for 2 phones and a long time customer

Re: Current customer vs. New customer price

BellKris — Sat, 21 Mar 2026 11:42:39 GMT

Hi there, @Rickddd. Thanks for reaching out.

We can understand the frustration - there are multiple ways for existing users to review current offers and compare to their current pricing. You can take a look on MyBell under Manage My Plan for offers tailored to you; furthermore, at times representatives online (via social media or eChat), as well as by calling *611 from your Bell phone like mentioned by @WelshTerrier earlier, may have exclusive offers at times.

Do bear in mind that if any of your phone lines are currently on contract, the monthly cost will inevitably be higher as you would be paying for both your monthly plan as well as the monthly device payment. Device payments automatically fall off at the end of the two year contract.

Let us know if you have any further questions. Best wishes.

— Kris