It was as easy as sending a text message to subscribe to Roam Better.
However, Bell makes it insiduously difficult to unsubscribe (probably in the hope you forget your setting and pay a 14$/day fee next time you travel with your SIM card and you forget you had the service on: it will charge you as soon as any app on your phone ping the network, which means almost certainly every day of your travel).
The MyBell app (mobile or web) does not permit you to deactivate the feature, what gives? Bell wants you to *contact them* to unsubscribe. Seems very dishonest to me!
Anyone knows if there is a text message option to unsubscribe, just like the one that allows you to subscribe?